Online campaigns can be the best thing you ever did to get your brand out there – or the biggest waste of money you can imagine. A successful campaign is no longer just a case of setting up Google Adwords or running a banner ad strategy – although both can be effective when implemented properly. Now you have a universe of options spanning social media, YouTube, conventional web advertising, content placement opportunities and microsites (and much more!). I’ve worked on a lot of campaigns and understand how important it is to set them up properly from the start. These are exciting times for the internet so brace yourself and make sure you find a balance between the brilliant, exhorbitant and often useless campaigns some big agencies will pitch and the close-minded approach some web marketing companies will suggest.

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